Deversify AB and RLVNT Distribution AB have signed an agreement for distribution in eight European countries for Acetrack, Deversify’s revolutionising solution for non-invasive measurements of metabolic health. With Acetrack, users can easily track lifestyle changes related to nutrition, stress and sleep and how this relates to fat burning.
“RLVNT is the leading distributor of sport and health electronics across the Nordics, Benelux and France for both high street stores and e-commerce. This agreement is without doubt our biggest breakthrough and means that Acetrack reaches thousands of new stores in a further six countries” said Anders Murman, CEO and Co-Founder of Deversify.
Since launching in 2012, RLVNT has seen rapid growth to become the leading distributor of technology products to small and big resellers in all the Nordic and Benelux countries. They currently distribute innovative products from world leading brands including as Marshall, Hyperice, Powerdot, Withings and Wahoo.
“RLVNT has a unique network of both resellers and brands, such as MediaMarkt, XXL, Stadium and Adidas. In addition to this wide reach, RLVNT offers opportunities to sell Acetrack in bundles, which means that our sales volume will increase considerably. RLVNT’s network also means new B2B business development opportunities for us as an FoU-company,” Murman added.
“RLVNT and Deversify share the view and vision that consumers in Europe, to an increasing extent, search for new, innovative ways to measure and understand their own health and sports performance. Acetrack complements our broad sport and health tech portfolio perfectly and offers our users the opportunity to measure their fat-burning rates in real time”, said Martin Liljegren, Founder of RLVNT.
Deversify is a Swedish R&D company offering tech solutions in consumer health. We develop and commercialize mobile electronic devices and apps to monitor biomarkers for individualized health. Our products help people understand — and improve — their own health. Our mission is to act as a good force against today’s lifestyle diseases – such as obesity, diabetes, addictions, and cardiovascular disease. Deversify operates in growing consumer health markets which today in Europe and US alone are valued at over USD 5 billion. Our first product, the ketone breathalyzer Acetrack®️, measures if your body is burning fat and is currently sold to health-tech consumers. Deversify is here to help you understand your wellbeing holistically – inside and out, from ketones to ECG.
RLVNT is a distributor with a profound entrepreneurial drive and a passion for sport, innovation, health and technology. We are passionate about bringing relevant and innovative brands to our markets and do this through strong partnerships with both brands and resellers. Today, RLVNT is active in the Nordics, Benelux and France.