About us

Deversify's team is diverse and multi-disciplinary. It is in our name.

How we work

The pandemic years have meant several lessons about organizational processes and team building. By acknowledging the opportunity to work remotely, we reach the world in the search for new employees and special competences. We simultaneously acknowledge the importance of physical meetings. We work digitally and remotely as well as on site at our assembly unit in Söderhamn. Deversify's work has received attention over the years. For this we are sincerely grateful. These are some of our achievements.

Deversify’s work has received recognition over the years. For this, we are sincerely grateful. These are some of our achievements.

In 2018, Deversify won the Bona Postulate Prize, a local business prize in Uppsala County, Sweden, for companies with strong growth potential.

In 2019, we became winner of the Best Startup within Health & Wellbeing at the Matcher Conference in Bologna, Italy. The same year, 2019, we were also selected, among 1200 screened companies, as one of only ten participants at the Katapult Accelerator in Oslo, Norway. Katapult invests in and accelerate tech startups with a positive impact on the world by providing training, technical expertise, financing, and also by giving access to their extensive global network. This programme included three months, on site in Oslo, of education and preparation for firm development and growth.

In 2020, we were selected for the Uppsala Innovation Centre (UIC) Business Accelerator Programme. UIC is one of the world’s leading business incubators according to UBI Global. They support innovative startups and growth companies through one-to-one tailor-made business development programs. UIC provide networks, access to financing, and necessary knowledge required for shortened time-to-market.

In 2021, Deversify had the pleasure to be selected for the Swedish-French Accelerator Programme organised by EIT Health. The EU sponsored EIT Health Programme is a one-year program which offers a combination of mentoring, and onsite and online training sessions, to validate Deversify’s solutions and fit to the French market.

In 2022, Deversify was handpicked to participate in EIT Health’s prestigious Bridgehead Programme. The initiative is one of EIT Health’s flagship projects and facilitates market entry for European health entrepreneurs by pairing them with top incubators and accelerators.


Together with colleagues and collaborators, we have been internationally recognized with the following awards and nominations.

“We founded Deversify to build new types of devices and sensors that measure biomarkers helping people to manage and prevent lifestyle diseases. Our R&D team is uniquely positioned to apply physics using sensors, smartphones, cloud services and AI to improve public health globally.”


Anders Murman
Co-founder & CEO

Our journey

  • 2023

    Deversify expanded into several new countries with Acetrack

  • 2022

    Deversify selected for EIT health´s Bridgehead programme 2022

  • 2021

    Agreement with RLVNT for Acetrack distribution in EU
    Elitista education platform is acquired
    Selected for the EIT Health Accelerator Programme in France

  • 2020

    Selected for the Uppsala Innovation Centre Business Accelerator Programme
    Expansion in Scandinavia and UK

  • 2019

    Selected for the Katapult Accelerator
    Winner of “Best Startup within Health & Wellbeing” in Bologna

  • 2018

    Winner of the Bona Postulata Award
    Acetrack sold via the Amazon Global Seller Account

  • 2017

    First fully functional prototypes of Acetrack built

  • 2016

    Deversify AB was founded

Vårt team

Deversify finns på två platser i Sverige. Vi har huvudkontoret på SLU (Sveriges lantbruksuniversitet) campus i Uppsala för att ta del av den akademiska atmosfären av affärs- och forskningsmöjligheter. Vi har även vårt hårdvarucenter i Söderhamn som täcker montering och leverans.


Åsa Lang
COO, Co-founder, Board member

Anders Murman
CEO, Co-founder

Mimmi Jinnefalk
Production Manager

Sara Rogers

Hanna Murman
SoMe and Communications Coordinator

Ewa Meurk
Business Development, Elitista

Lena Söderström
Business Advisor

Our board

Åsa Lang
COO, Co-founder, Board member

Johan Willdeck

Martin Engberg
Board Member


Christina Öberg
Prof. Business Administration, Advisor


Any questions at all? Please contact us here.

If you have any questions or want to know more, please send us an email and we’ll help you as soon as possible.

Deversify's smart m-health solutions enter the German market

News 2022.04.14

We are delighted to feature on the German-Swedish Chamber of Commerce's website this morning. Thank you for thinking of us, German-Swedish Chamber of Commerce – it has been a joy working with your excellent team.

The Best Ketone Meter 2022

News 2022.01.13

Our breathalyser Acetrack has been ranked as the best ketone meter by FitnessFrank and received this beautiful feedback: “Acetrack Ketone Meter - a fantastic, affordable ketone meter of high quality! The ketone meter from Acetrack was an evident product to put in the winning category for us because it, in a seamless and hygienic way, measures ketone values [...] at the same time as you can put diary notes directly into the app. In addition to this, the product is made in Sweden and of a high technical standard“ Johan Karlsson, FitnessFrank

Successful share issue

News 2022.02.09

We are pleased to announce that Deversify has successfully completed a share issue of SEK 12 million (USD 1.3 million). Powered by the vision that 'Everyone should understand their own health', Deversify offer consumers technical solutions centred around precision health and wellbeing.

Deversify acquires Elitista

News 2021.11.18

We are delighted to share the news that Deversify has acquired Elitista, one of Sweden's leading education companies in the field of personalised nutrition. Ewa Meurk, Founder of Elitista — we are excited and honoured to count you to the Deversify team.